Perfectly picked seasonal strawberries
Everybody's favourite berry, the strawberry is succulent, fragrant and is as beautiful as it is flavourful
The strawberry, the big berry, the king of the hull
Everyone's favourite berry, the strawberry, has had us fooled all along and is in fact not a berry but a fruit. These aggregate accessory fruits originate from the genus Fragaria plant which are part of the Rose family and cousins of the blackberry and raspberry.
The modern day strawberries have been developed by a chance encounter between Fragaria Virginiana from North America and Fragaria Chiloensis from South America, which took place in a French garden in the middle of the 18th Century. Two hundred and fifty years of hybridisation later, BerryWorld are now cream of the crop and are producing award winning strawberry such as our British grown Sweet Eve, Eve's Delight, Elsanta and Sonata.
These sweet, juicy and delicately fragrant fruit are now cultivated and enjoyed throughout the world as they are widely appreciated for their bright red colour, juicy texture and sweet taste.
The BerryWorld range of strawberries (BerryWorld, BerryWorld Jewel, BerryWorld Organic and BerryWorld Fresh) can be found at the following select stores:
Amazon is a US-based online retailer and has recently launched AmazonFresh into the UK grocery sector on 9th June 2016. Currently it offers its services to 214 postcodes within the London area and will be rolling out more postcodes. As a company their goal is to offer ‘Earth’s biggest selection’ online, to increase convenience within online shopping and to offer leverage investment in logistics. Along with their high standards and extensive knowledge of the market AmazonFresh aim to earn customer trust and drive shopping experience.
Ocado is a leading dedicated online supermarket in the UK with 0.5% market. By being an online only operator, Ocado has developed considerable expertise in personalising the customer experience to increase the likelihood of purchases. It delivers an average of over 18,000 orders per day and its geographical reach extends to 70% of British households.
Spinneys is a retailer based in the United Arab Emirates but also has stores located in Oman. Spinney’s has a 4.21% share of the grocery market in the UAE and a 4.75% grocery market share in Oman. Its formats consists of superstore & supermarkets and convenience & forecourt.
Spinneys understands the importance of sustainable sourcing and thus for a leading retailer in the Middle East, Spinneys feels that they have the responsibility to work with growers around the world to bring sustainable fruits and vegetables to their customers. One way of fulfilling this is to source from organic farms which will help to preserve the planet’s natural resources and assure the produce is fresh.
When buying strawberries, look for shiny, crimson red berries.The colour may vary from season to season, but should be vibrant orangey-red or deep crimson. The calyx, the leaves at the top of the stem, should be green and fresh, with no browning. Strawberries are ready ripened when you buy them.
- Proportionally strawberries are low in calories and high in fibre
- Strawberries contain more vitamin C than the equivalent weight of fresh oranges, just 7 strawberries (80g) provides your recommended daily amount of vitamin C. Vitamin C contributes to maintain the normal function of the immune system and contributes to the reduction of tiredness and fatigue
- Strawberries are an excellent source of vitamin K (which contributes to the maintenance of normal bones) and manganese, as well as folic acid, potassium, riboflavin, vitamin B5, vitamin B6, copper, magnesium, and omega-3 fatty acids
- Strawberries contain significant levels of the antioxidant anthocyanidin which provides them with their vibrant red colour
- Historically strawberries were used medicinally to help with digestive ailments, teeth whitening and skin irritations
Strawberry Nutrition per 100 g strawberries (about 10)
- 32 kcal
- 0.3g Fat
- 2g Fibre
- 0.6g Protein
- 2g Fibre
- 77mg Vitamin C
Best strawberry recipes
Whether they’re effortlessly blended into breakfast, making your lunch lighter, or baked into delicious desserts, strawberries make a scrumptious and nutritious addition to just about any occasion.
Here at BerryWorld we have created a host of tasty strawberry recipes especially for you to discover the richness and joy within the world of strawberries.
How to keep your strawberries fresh
Store strawberries in the fridge as soon as possible after purchase. Keep the punnet upright and handle carefully to avoid bruising.
It is important that strawberries are brought to room temperature before eating; this brings out the fullest flavours in the fruit.
Always wash your strawberries before you eat them. The best way to do this is to carefully place them into a colander, rinse under cold water and gently pat dry with kitchen towel.