We specialise in breeding, commercialising and marketing berries to international retailers and consumers alike.

Great strawberries all year round

The BerryWorld Group was formed in 2015 in response to the expanding global operations and success of varietal releases from the joint venture breeding programme BerryWorld Plus. Our expertise spans the length of the supply chain, from breeding berries in the UK, Europe, South Africa through to commercialisation of award winning proprietary varieties, to marketing quality berries and prepared fresh fruit products to retailers and consumers alike.

World map of BerryWorld Brands

About BerryWorld

Across the globe our portfolio includes all of the major berries, such as strawberries, raspberries, blueberries and blackberries.

Our market-leading varieties, such as Sweet Eve strawberries have won “Product of the Year” in Holland, whilst our Jewel raspberries have won “Quality Food Awards” in the UK and continue to impress our consumers.

We also offer a full range of currants and niche berries, from blackcurrants to redcurrants, gooseberries to pineberries and strasberries to bubbleberries. 
Our prepared fruit division, PrepWorld, offers a wide variety of convenient fresh cut fruit combinations and sources across fruit categories including berries, stone fruit, citrus and top fruit as well as exotics.

We are positive, passionate and genuine. We love berries and are excited by what we do. We understand that long term sustainable growth can only come from a hunger to keep moving forwards. We are determined to continue to evolve and relish the excitement that comes from innovation and developing the global berry industry.

Adam Olins, Chief Executive Officer

Adam joined Louis Reece Ltd, the family firm in 1982.  In 1994, he expanded Poupart’s soft fruit business with the creation of BerryWorld Ltd, originally a joint venture with E. Vinson Ltd. Adam became Managing Director of the Poupart Group in 2007, as well as Managing Director of BerryWorld. In January 2016, Adam relinquished the title of Managing Director of the Poupart Group to focus fully on the newly formed BerryWorld Group which consists of BerryWorld UK, BerryWorld Europe, BerryWorld South Africa, BerryWorld Australia, BerryWorld Iberia, BerryWorld Plus, BerryWorld Varieties and PrepWorld.

Adam Olins

Our Directors

  • Adrian Olins

    Group Commercial Director

    BerryWorld Group

    Adrian is a fourth generation fruit industry professional who joined BerryWorld in 2004. Adrian was initially based in Huelva as the company’s Spanish co-ordinator and later became involved in worldwide procurement. In 2010, Adrian was appointed as European Director of BerryWorld with the remit of developing the overseas business. Following the formation of the BerryWorld Group in 2016, he has now been appointed as Group Commercial Director. Adrian also sits on the board for both BerryWorld Europe and BerryWorld Plus with responsibilities to develop new varieties, international territories and trading within worldwide markets.

  • Tim Newton

    Technical Director

    BerryWorld Group

    Tim studied Commercial Horticulture at Writtle in Essex which he  completed in 1987. Tim went on to work in various technical roles with vegetable and salad crops in Kent, Lincolnshire & Cornwall before being ‘saved’ by Adam Olins and joining Poupart in March 1994.  In November 1994, when BerryWorld was formed, Tim was appointed as Technical Manager and today, Tim is Technical Director for the BerryWorld Group

  • Andrea Aburrow

    Finance Director

    BerryWorld Group

    Andrea studied physical geography at the University of Reading where in 1996 she graduated with a BSc. She then went on to work for PwC from 1996 to 2000 where she completed her Chartered Accountancy Exams and is now an FCA, additionally in 2013 Andrea completed an MBA with Cass Business School.

    Andrea commenced working at BerryWorld in 2013, having previously worked at the parent company Fletcher Bay Investment Company for six years. The role at Fletcher Bay enabled her to have a good understanding of the whole group and in particular the growth and attractive market position of BerryWorld. When the chance arose to become Finance Director at Berryworld she jumped in feet first and has not looked back since!