BerryWorld UK represents UK growers with substantial areas of soft fruit production globally
Global sourcing ensures year round supply, and enables us to offer the widest selection of berries and currants.
Annual turnover was in excess of £200m in 2015, following consistent strong growth since the company was founded. The soft fruit market is one of the fastest growing sectors within fresh produce, and consumers are increasingly aware of the many health benefits of eating berries. Berries are a delicious, convenient fruit which fit in well with today's busy lifestyles.
The company employs over 70 members of staff, mostly based at our offices in Hertfordshire.
About BerryWorld UK
BerryWorld UK was established in 1994 and is the UK’s foremost soft fruit marketing company. The business has invested in its expert, dedicated international grower base for over 20 years helping to drive the growth of the UK berry market to over £1 billion at retail. We are the leading online supplier in the UK.
Our UK team adopt a category management approach to all customers, focussed on driving sustainable growth for all parties within the supply chain. With access to market leading varieties through our joint venture breeding programme BerryWorld Plus, and exclusive access to Edward Vinson varieties, BerryWorld UK’s varietal offer is second to none.
Winners of two Quality Food Awards in 2015, we have been recognised for the success of our new raspberry and blackberry varieties.
We are the fastest growing raspberry supplier in the UK market and the largest purveyor of blueberries.
BerryWorld UK is determined to manage its business processes to produce an overall positive impact on society. To that end the company's policy is to operate in a manner that meets or exceeds the ethical, legal, and commercial expectations that society has of business. BerryWorld UK encourages a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere
Paul Cole, Managing Director of BerryWorld UK
Previously spending fifteen years in various sales management roles within a bakery business, Paul joined BerryWorld’s sales team in March 2004, managing various major retailers. After taking over the management of the sales team, Paul was appointed Sales Director in November 2006 and adopted an in depth category management approach to drive both BerryWorld’s own customers in their route to market, whilst increasing BerryWorld’s own business. This incorporated further investment in market data, the creation of a focussed category management team, along with business planning with our customer base. Paul’s passion for the business continues, with his favourite saying being that the soft fruit category is “Never Dull“. In January 2016, Paul assumed the role of Managing Director of Berryworld UK.