BerryWorld Varieties

International award-winning berry varieties

BerryWorld supply better berry varieties through a wide range of products via our expert breeding programme and exceptional plant management.

Our BerryWorld breeding programme was established to breed the best tasting 'flavour picked' berry varieties whilst increasing yields for growers.

We have dedicated teams responsible for 'growing goodness' through exceptional plant management, propagation and delivery of quality plants. Ensuring every plant has the capacity to deliver to its full potential in regard to yield and fruit quality.

Flavour picked & goodness grown

Exclusivities & Varieties

BerryWorld have exclusive rights to an extensive selection of berry varieties, a non-exhaustive list can be found below:

Strawberries

Edward Vinson breeding programme
Eves Delight™ Strawberry
Eves Delight 2™ Strawberry
Sweet Eve™ Strawberry
Sweet Eve 2™ Strawberry
Eves Joy™ Strawberry

Beekers Berries breeding programme
BEE Honest™ Strawberry
BEE Loved™ Strawberry

Raspberries

BerryWorld Plus breeding programme
BerryWorld Jewel® Raspberry
BerryWorld Gem® Raspberry
BerryWorld Iris® Raspberry
BerryWorld Ruby® Raspberry
BerryGem® Raspberry
BerryWorld® Red Raspberry
BerryWorld Pearl™ Raspberry
Diamond Jubilee® Raspberry
Jade Raspberry
Sapphire Raspberry

Blackberries

Beekers Berries breeding programme
BerryWorld® Midnight™ Blackberry

Blueberries

BerryWorld Plus breeding programme
BerryWorld Orb®

Mountain Blue (MBO) breeding programme
BerryWorld Eureka® Blueberry
BerryWorld First Blush® Blueberry
BerryWorld Meridian® Blueberry
BerryWorld Opi® Blueberry
BerryWorld Sundown® Blueberry
BerryWorld Twilight® Blueberry
BerryWorld® Dazzle™ Blueberry
BerryWorld® Echo™ Blueberry
BerryWorld® Eureka Sunrise™ Blueberry
BerryWorld® Eureka Sunset™ Blueberry
BerryWorld® Inicio™ Blueberry
BerryWorld® Masena™ Blueberry
BerryWorld® Splash™ Blueberry

Moondarra breeding programme
Kalinda Blueberry
Merliah Blueberry

AWARDS & ACCOLADES

BerryWorld exclusive berry varieties have achieved international recognition through a host of awards:

International Taste Institute ‘Superior Taste Award’ 2024
BerryWorld Ruby® raspberries ⭐⭐⭐
BEE Honest ™ strawberries ⭐⭐
Masena™ blueberries⭐⭐
Taste of Kent Awards 2024
Eves Delight 2 strawberries - Kent's Tastiest Raspberry
BerryWorld® Jewel™ raspberries - Kent's Tastiest Strawberry
International Taste Institute ‘Superior Taste Award’ 2023
BerryWorld® Eureka Sunrise™ blueberries ⭐⭐
International Taste Institute ‘Superior Taste Award’ 2023
BerryWorld® Eureka Sunrise™ blueberries ⭐⭐
International Taste Institute ‘Superior Taste Award’ 2022
BerryWorld® Jewel™ raspberries ⭐⭐
BerryWorld® Midnight™ blackberries ⭐⭐⭐
Eves Delight strawberries ⭐⭐
BerryWorld Eureka® blueberries ⭐⭐⭐
International Taste Institute ‘Superior Taste Award’ 2021
Diamond Jubilee® / BerryWorld Gem® ⭐⭐

International Taste Institute ‘Superior Taste Award’ 2019
Sweet Eve 2 strawberries ⭐⭐
Eves Delight 2 strawberries ⭐⭐
BerryWorld® Jewel™ raspberries ⭐⭐
BerryWorld® Midnight™ blackberries ⭐⭐
BerryWorld® Sundown™ blueberries ⭐⭐

International Taste Institute ‘Superior Taste Award’ 2018
BerryWorld® Twilight™ blueberries ⭐⭐
Eves Blush strawberries ⭐⭐

Meet the team behind our brilliant berries

SAM ROWE, VARIETIES DIVISIONAL CEO

Sam joined BerryWorld in 2009 as a management trainee, working in various roles from customer to supplier development. Since 2012, Sam has been involved in berry varietal development, including BerryWorld Plus, BerryWorld’s own breeding programme.

Today, Sam is BerryWorld Varieties Divisional CEO. This includes, looking after breeding and varietal development activities, including leveraging BerryWorld’s propriety genetics around the world. It also includes working closely with propagators and growers alike to ensure the supply of high quality plants, which are high yielding for our growers and sweet tasting for our consumers.