BerryWorld Iberia aspires to develop the potential of the Southern European berry category

Punnets Spanish Strawberries

BerryWorld Iberia was established in 2016 to act as a bridge between our Iberian grower base and the BerryWorld Group technical, planning and sales teams. Iberia has traditionally been a key soft fruit sourcing area for BerryWorld and we have based key personnel in the area for a long time. As our Iberian grower base and production volumes increased, it became critical to set up a local company. The office is based in Huelva, Spain and aims to support our growers throughout Spain, Portugal and Morocco with a focus on our unique varietal offer and breeding.

The BerryWorld Iberia team is actively implementing the varietal improvement programmes for Edward Vinson, BerryWorld Plus and Mountain Blue Orchards, with a number of dedicated trial sites in the area. In addition, they are involved in a number of research and development projects in partnership with local and international R&D Centres and Universities such as the University of Huelva. BerryWorld Iberia aspires to develop the potential of the Southern European berry category, by adapting the group’s proven track of a tailored category management approach, while leveraging our 52 week soft fruit supply.

Ivan Leache, General Manager of BerryWorld Iberia

Ivan graduated from the University of Navarra School of Law in 1995. After working within logistics and the automotive industry, he joined a leading Spanish berry breeding company in 1998 where he worked for more than 18 years as a Sales & Marketing Manager, leading nursery plant sales as well as varietal development.  Ivan also actively implemented the company’s internationalisation plan and established new companies and partnerships around the world.  In 2016, Ivan was appointed as General Manager of BerryWorld Iberia.  

Ivan Leache