The seven segments of our identity reflect our global scale and presence in each of the seven continents of the world.

Hand Picking Raspberries

The BerryWorld Group work closely with a shared grower base to drive mutual benefit for all. Some of our largest growers have been with the business since our inception in 1994 and have expanded with us, hence our moto “growing the berry world together”. 

We are proud to invest financially in our growers to help maintain a sustainable supply chain and have invested heavily to support land expansion projects and funding improved crop management systems since our establishment.

A selection of BerryWorld growers

  • Arnoud van Asseldonk, Het Broek Softfruit

    It all started 25 years ago with 4 hectares of strawberries, leeks and carrots. Over the years, these 4 hectares have grown to 350 hectares which are now used solely for strawberry, raspberry and blueberry production and to grow strawberry, raspberry and blackberry plants for direct plant sales. Arnoud van Asseldonk and his team of 15 employees, who receive a lot of help from a great amount of seasonal workers, are involved on a daily basis in the cultivation of high quality soft fruit. Every employee at Het Broek Softfruit is equally important. This vision has resulted in happy and committed people, who all want to contribute in the overall mission to supply the best quality berries.

    Het Broek Softfruit is a company that does not stand still; Arnoud has a future orientated view. He invests in the research of new varieties and takes care to optimise his growing materials and methodology. This way, he makes sure that he will be able to supply the best quality of soft fruit for years to come.

  • Dreammaker Fruits

    Dreammaker Fruits’ farming operations consist of two sites, Zuurvlakte and Teeland, situated just outside of Porterville in the Western Cape region of South Africa. The majority shareholder, Stephen Taylor, is passionate about the soft fruit industry and has other berry related operations in South Africa, the UK and Poland. Dreammaker has 78 hectares of soft fruit (primarily Blueberries) planted across the two sites and has been supplying Berryworld since 2003,  playing a pivotal role in developing the South African Blueberry industry in the early years.

  • Hall Hunter Partnership

    Hall Hunter Partnership is a family business founded in Wokingham, Berkshire in 1966. The business is run by Harry Hall and have supplied BerryWorld since 1994. Harry and his team produce significant quantities of exclusive BerryWorld varieties for consumers to enjoy. Harry is passionate about berries and believes that consumers should never be disappointed when they open a punnet; this is why he chooses to hand select the best varieties for the BerryWorld brand.

  • Piñata Farms

    Piñata Farms is renowned for having producing quality, flavoursome berries for Australian consumption since 2000. Queensland-based Piñata Farms is a family owned and operated farming business which produces strawberries, pineapples and specialty mangoes, supplying fresh premium fruit to market every week of the year.

  • Strawberry Jordan

    Strawberry Jordan Nursery was established in 2005 by Ahmad Omar and has supplied BerryWorld with strawberries since 2012.  Strawberry Jordan farm in Madaba is 800 metres above sea level, resulting in great tasting, sweet berries.  Ahmad, his wife Yasmine and their team grow strawberries in Jordan from the beginning of October and they supply the UK market into February. All 80 hectares are covered by high tunnels to protect against rain and frosts, maximising quality for BerryWorld consumers.

  • Wil Beekers, Beekers Berries

    Originally the Dutch grower Wil Beekers started his company in 1991 growing cucumbers.

    After five years he decided to make the switch to strawberry cultivation, this turned out to be a great decision. What started small in 1995 has now become an area of 14 hectares of greenhouses where today not only strawberries, but since 2003, blackberries and raspberries are also grown. At Beekers Berries all these types of soft fruit are grown within long-term breeding program agreements. Wil is constantly looking for opportunities and resources to further develop this program to further refine and optimise the quality and taste of his products wherever possible. The intensive research and selection work that comes with it has already resulted in some sensational taste and quality improvements. Besides strawberries, raspberries and blackberries Berries Beekers extended its product program several years ago with various specialty berries. The Strasberry was launched in 2006 and in 2010 the well-known Pineberry followed.

    Beekers Berries believe that the wishes of the consumer are a very important value and are fundamental to every decision they make. By listening to the needs of the consumers, they try to serve soft fruit lovers in the best way possible!

  • Bionest

    Bionest was established in 1992 following a family decision to produce organic berries. Bionest operates in a privileged natural environment called Doñana inspiring them to produce organic fruit which will help sustain and preserve the beautiful neighbouring landscape. This is the main reason why their growing techniques and practices are extremely respectful of any impact they may have on nature. As part of our long term relationship, Bionest have expanded their production area to the warmest area of the region.

Grow with us

Discover how your business can grow with exclusive BerryWorld varieties. 

BerryWorld is transforming soft-fruit agriculture and starting a global movement. Every BerryWorld grower is essential to our mission, we need growers who want to be part of this changing the world. 

Join us