BerryWorld Plus breeds market leading varieties of Raspberries, Blackberries and Blueberries

Raspberry Closeup

The BerryWorld Plus berry breeding programme was established in 2001, with the aim of breeding new and better soft fruit varieties offering the consumer flavour that is equal to or better than the competition as well as increased yields for growers.

About BerryWorld Plus

The BerryWorld Plus breeding programme was established in 2001, with the aim of breeding new and better soft fruit varieties that offer the consumer flavour that is equal to or better than the competition, as well as increased yields for the growers. 

The company is a joint venture between the experienced soft fruit grower, breeder and propagator Edward Vinson Ltd, leading soft fruit grower Hall Hunter partnership and the leading soft fruit marketing company BerryWorld. Today, BerryWorld Plus has breeding locations in the UK and Spain and is successfully acting on the breeding, development and support of exceptional soft fruit varieties grown in a number of countries. 

Its release of Sapphire raspberries in 2013 has been recognised with multiple awards across the UK and Europe.

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