Our role is to ensure every plant has the capacity to deliver to its full potential in regard to yield and fruit quality - responsible for the management of plant orders, propagation and delivery of quality plants.

Strawberry Seedling

BerryWorld, Varieties is responsible for the management of plant orders, propagation and delivery of quality plants. 

Our role is to ensure every plant has the capacity to deliver to its full potential in regard to yield and fruit quality.

Established in 2015, Varieties aims to deliver quality plants of the varieties that are available to BerryWorld growers worldwide. 

The business was set up to manage the process of plant orders, propagation and delivery of plants ensuring every plant has the capacity to deliver to its full potential in regard to yield and fruit quality. As an organisation that sits between propagators and growers, Varieties strives for sustainable relationships that create the foundation for the development of such important varieties. 

Responsible for ensuring propagators meet strict plant specifications, are licensed to propagate the variety, meet legal standards and are fully compliant with both local and international plant health requirements. 

The team also offers support in the shipping and establishment of the plants to our growers, as well as managing plant orders, transport and supporting the payment process for the material - in essence fulfilling an end-to-end service from propagator to grower.

Products

We only use plant material that comes from High Health Certified Stock to give our growers confidence in the plant material they are purchasing.

Root

Root is produced from certified plant material that has been trueness to type checked so is free from pests and disease. Field grown substrate is washed prior to dispatch, and substrate grown root can be washed on request. There are two main types of root available, and can be used to establish cane for fruit production.

Long Cane

A tip is taken in the same process used to produce a module plant. This module plant is then planted into a 2 litre pot and allowed to grow on into a long cane plant which is between 1.5 – 2.0 metres tall, and the aim is to have 20-30 viable buds.

The long canes are then held over winter in order to accumulate chill units, before being dispatched to growers. Long cane plants are graded before dispatch to ensure uniformity of plant material, thus making management of the crop simpler.

Cane height can vary because the distance between the buds known as the internode spacing also varies from plant to plant though this variation is kept to a minimum by keeping conditions in the glasshouse as constant as possible.

Long cane can be manipulated to produce fruit when desired so offers greater flexibility e.g. light and heat can be used in glasshouses to produce an early crop, or planted into polytunnels on different dates to spread the production of fruit.

It takes 14 months to produce a long cane plant so orders for long cane have to be made in advance. 

Module/Tip

Certified root is placed onto heated beds which produces shoots that are cut from the root and planted into a tray of pots where it is allowed to develop a root system. This will develop into an individual plant that has come from plant stock that has been certified, and trueness to type checked, but is supplied at Plant Passport Health status.

Planted in March, these will produce an even establishment of grower produced primocane, with fruit being produced in late summer/early autumn. 

Samuel Rowe, General Manager

Samuel joined BerryWorld in 2009 as a Management Trainee, he subsequently spent time in various roles before technically managing the Marks and Spencer account. Samuel became part of the supply team in 2012 where he has focussed on crop planning and varietal development from both the Edward Vinson strawberry programme and the BerryWorld Plus programme. Samuel was appointed as General Manager of Varieties in January 2016, tasked with improving planning and delivery of plant material.

Samuel Rowe

Find Us

​BerryWorld Varieties

Turnford Place
Great Cambridge Road
Turnford
Broxbourne
Hertfordshire

Tel: 01992 473075
Tel: 07889 179333