Our innovative 100% recycled and recyclable pack claimed Gold in the Composite Pack of the Year category at The UK Grocer Awards
Our latest BerryWorld packaging innovation in the UK has been awarded a gold medal at The Grocer New Product & Packaging Awards 2024. Our 100% recycled and recyclable pack, which became Ultimate Champion in the Composite Pack of the Year category, was described by the jury as "the future of packaging," reflecting a "careful selection process by the supplier to select materials that deliver for both consumers and retailers".
This award-winning pack combines 100% recycled plastic punnets with FSC-accredited paper-based lidding, earning top honours in the category celebrating innovative packaging made with multiple materials. First launched with Ocado Retail as a summer trial earlier this year, the pack is fully recyclable, allowing shoppers to easily separate the paper top and plastic base for home recycling without the fuss.
Stefan Rusev, Technical Director at BerryWorld UK explained, “this development has been such an exciting step for our business. In partnership with our paper- based lidding film supplier, and our plastics manufacturer, on this trial we introduced a category - first paper-based lidding and moved from 80% rPET content in our punnet bases to 100% as we continue to invest in the long-term sustainability of our branded packaging. This move aligns with our ongoing sustainability strategy to maximise the amount of recycled content in our packs going forward."
Paul Avery, Commercial Director at BerryWorld UK, added: "We are honoured to receive this award from The Grocer New Product & Packaging Awards jury. This is a testament to our commitment to bring continued innovation to the berry category, not only with the most delicious award-winning berries but also with the most innovative and sustainable packaging solutions."