The prestigious Grocer Gold Awards celebrates and recognises the very best standards in grocery retail, and rewards only the highest levels of service, initiative and commitment in the FMCG sector.

The coveted Gold Awards organised by The Grocer Magazine gave recognition to BerryWorld’s category management approach, joint business plans, people, strategy, and supply chain focus.

The ‘Own Label Fresh Produce Supplier of the Year’ award nominees were voted for by buyers representing leading supermarkets, discounters, symbol groups, buying groups and wholesalers over a three-month period. BerryWorld was highly praised for “good service levels”, with “improvement in winter supply”, “innovation of varieties”, “forward thinking”, “good comms” and “strong marketing strategy”.

“BerryWorld has always driven a strong focus on varietal innovation and joint business planning” explains Paul Cole, Managing Director of BerryWorld United Kingdom. “During our 25-year journey in fresh produce, we have secured exclusivity to some of the best berry varieties in the world, giving us the opportunity to expand shopper repertoire and drive purchase frequency for our customers. We are constantly investing in varietal development; you can never stand still. The foundation of our business, is our people and our product, not only do our berries have to taste fantastic, they must be sustainable too; delivering a high yield for growers, improved shelf life for customers and fantastic flavour for consumers.”

BerryWorld was established in 1994 as a UK based marketing desk, today, it is a global business with offices in 8 countries. “Our international businesses all began as joint ventures with growers, many of which, share longstanding relationships with us.” says Adam Olins, CEO, BerryWorld Group. “We truly believe in growing the berry world together and this award is recognition of our commitment to pursue this vision. I would like to personally thank our growers and customers for their continued support and of course, our employees for their passion and dedication towards an ever-challenging category within fresh produce.”